AssessmentWorld is adding another value-add service bouquet to its existing assessment instruments. Based on extensive industry experience in organizational development (OD) related projects, its practitioners are now actively utlising the company's unique diagnostic instruments such as surveys and 360 degree performance measurements in order to enhance its OD consulting offering.
"Organization development is a system-wide application of behavioral science knowledge to the planned development and reinforcement of organizational strategies, structures, and processes for improving an organization's effectiveness." - Cummings and Worley, "Organization Development and Change", Sixth Edition, South-Western Publishing, 1997, p.2.
An Organization Development practitioner is to an organization as a physician is to a human body. The practitioner "diagnoses" (or discovers) the most important priorities to address in the organization, suggests a change-management plan, and then guides the organization through the necessary change.
Today, many OD (Organizational Development)-based survey practitioners are viewed as truly strategic agents for organizational change and improvement. Although there are several different approaches one could use to categorize the ways in which technology has affected OD practice over the past decade, in three major areas, one being: quantitative data-based assessment tools and techniques (e.g., organizational surveys,360-degree feedback, selection tests). First, it should come as no surprise that IT, and particularly Internet and Web related applications, have significantly affected the way in which OD practitioners and their clients work with quantitative assessment-based tools and techniques. Although survey feedback has been a cornerstone of OD practice for years, it has been the advent of new technology (i.e., interactive voice response [IVR] units, personal computers, and finally the Web itself) that has enabled surveys to significantly improve their overall capacity to drive organizational diagnosis, development, and change. Compared with older, paper-based approaches, technology has significantly improved:
• the turnaround time and therefore relevancy of any survey, feedback, or selection data that is collected;
• the breadth and depth of the target audience or population that can be assessed (assuming Internet access is not an issue, which it can be in certain types of organizations);
• the adaptive nature of the assessment tool itself (e.g., follow-up questions can be more easily and seamlessly added based on various responses to other questions, demographics, or combinations of responses)
At AssessmentWorld we specialise in the above areas of OD work.
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